Trio of jewellery retailers renew at Meadowhall
Meadowhall in Sheffield has welcomed the renewals of three aspirational jewellery retailers.
Goldsmiths has renewed at its 5,571 sq ft unit on Upper High Street, which incorporates a dedicated Rolex boutique alongside the jeweller’s core offer. The new shop-in-shop offers a range of Rolex watches, complemented by a dedicated pre-owned section.
Meanwhile, Swarovski has recommitted to its 1,223 sq ft space on Lower High Street. The brand looks to appeal to customers seeking statement pieces, gifting, and occasion jewellery, as well as everyday accessories.
Finally, Austen & Blake, the specialist fine jeweller and diamond retailer, has also recommitted to Meadowhall, re-investing in an 1,205 sq ft upsized unit, almost double that of its previous space. Customers at the store are able to personalise designs through choices of diamond shape, carat, metal, and setting, with pieces made to order.
These renewals come as the jewellery category at Meadowhall records a 8.5% year-to-date uplift in sales, compared to August 2025. Other jewellery retailers at Meadowhall include Beaverbrooks, Breitling, Ernest Jones, and OMEGA.
Richard Crowther, retail leasing director at British Land, said: “Fundamentally, we understand what our customers want and value from a shopping experience. We have a diverse customer base that wants affordable, everyday pieces up to statement, celebratory jewellery and gifting choices. These three deals come from success and aligning with our audience, jewellery consistently being a top performing category, securing a quality tenant mix for the long term and real momentum as we build towards Christmas.”