Harry Ramsden’s opens second ‘Harry’s Hut’ format at Frasers Plus Designer Outlet Swindon
Harry Ramsden’s Group is has opened its second ‘Harry’s Hut’ location at Frasers Plus Designer Outlet Swindon.
Harry’s Hut is the brand’s smaller-footprint format, with the name a nod to the brand’s origins: Harry Ramsden began serving fish and chips from a ten-foot wooden hut in Guiseley, West Yorkshire, in 1928.
The new store offers the group’s signature menu, which includes hand-battered fish and chips prepared in beef dripping. It becomes the second Harry’s Hut location after Tower Bridge, which opened in August 2026.
Frasers Plus Designer Outlet Swindon is located in the restored Great Western Railway works and home to over 90 designer and high-street brands, alongside a line-up of cafés and restaurants.
James Fleming, chief executive officer at Harry Ramsden’s Group, said: “Harry’s Hut gives us a way to take Harry Ramsden’s into high-footfall destinations in a compact, flexible format, without compromising on the quality and craft the brand is known for. Frasers Plus Designer Outlet Swindon is the kind of high-footfall destination where the format can really work, and a strong partner to open with. Almost a century on from the original hut in Guiseley, this opening reinforces our ability to adapt and stay relevant.”
Nicky Lovell, head of outlets and retail business development at Global Mutual, added: “Harry Ramsden’s is a strong signing for Frasers Plus Designer Outlet Swindon. It is part of the continued investment and change taking place across the destination, bringing an iconic British brand and a distinctive offer to our food and drink line-up.”