ONLY to make London outlet debut at The O2

ONLY is set to open its first outlet store in London at Outlet Shopping at The O2.

The Danish fashion retailer – which operates over 1,200 stores across Europe, Asia, and North America – will open in a 4,000 sq ft space, in close proximity to the likes of Kate Spade New York, Calvin Klein, and Reiss.

ONLY at The O2 will stock a range of womenswear, menswear, and children’s collections, alongside footwear and accessories.

The signing comes amid a number of investments from retailers across the scheme. Menswear retailer The Label Yard has opened a 1,323 sq ft store at the destination, stocking a range of products from both niche retailers and established brands. This opening, along with ONLY’s signing, comes after fashion sales at Outlet Shopping at The O2 saw a 14% year-on-year increase in September.

In addition, French Connection and Le Creuset have both chosen to reinvest in their respective 1,766 sq ft and 1,353 sq ft stores within the scheme.

Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “While our outlet is already home to a mix of leading retail, we’re always exploring ways to evolve and deliver a varied and distinct experience to our visitors. ONLY signing for its first London location reminds us that Outlet Shopping at The O2 remains a prime destination for retailers, especially those launching milestone stores. This, alongside reinvestment from French Connection and Le Creuset, reflects our leading position and demonstrates the confidence that the best-of-the-best continue to have in Outlet Shopping at The O2.”

Robin Ward, UK country retail manager at ONLY, added: “The O2’s great reputation extends firmly beyond the arena, and it’s this combination of leading retail in an iconic location that drove our decision to launch our London debut within Outlet Shopping at The O2. As we begin expanding further across the UK, it’s important to us that we select the right locations, and we knew that Outlet Shopping at The O2 was the right place for us to kickstart this journey.”

KLM and CBRE represent Outlet Shopping at The O2.