TAG Heuer makes Bullring debut

TAG Heuer has opened its first standalone site at Birmingham’s Bullring.

The 1,400 sq ft boutique is located on the seventh floor and was designed by the luxury watch brand’s Switzerland-based in-house design and architecture team.

Alongside the brand’s range of timepieces – such as the Cerrera which celebrates its 60th anniversary this year – the boutique will offer customers the chance to browse a number of classic collections and explore the brand’s history through visuals, books, and memorabilia in dedicated seated areas.

Dan Murphy, general manager at Bullring & Grand Central, said: “The debut of this innovative design concept, combined with TAG Heuer’s collection of iconic watches, makes for a great addition to Birmingham’s retail scene, brought about by Hammerson’s drive to evolve what is already one of the UK’s most exciting places to visit.”

This opening follows recent news that café concept EL&N is set to make its midlands debut after signing for an 8,000 sq ft space at the Bullring.