Aldi sales boosted by a quarter in December

3rd January 2023 | Jack Oliver

Discount supermarket retailer Aldi benefitted from World Cup and Christmas sales in December, which saw a growth of 26% up to £1.4bn.

Meat trading saw particular growth with pork and poultry sales both up by over 28% compared to 2021, while gammon was also popular.

The sales of chilled desserts and cheeses saw rises of 30% and 50% respectively, while sales of snacks and crisps saw a boost of 40% as the men’s World Cup coincided with the weeks leading to Christmas.

Aldi revealed that its customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the run-up to Christmas.

Giles Hurley, chief executive of Aldi UK and Ireland, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years”.

Budget grocers Aldi and Lidl have consistently been shown to be the fastest growing UK supermarkets during the cost-of-living crisis as consumers find their budgets squeezed, and unlike their traditional rivals, Aldi and Lidl are still opening lots of new stores.


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