Asda begins Co-op forecourt conversions
Asda has begun the programme of converting 116 convenience stores and petrol stations it acquired from the Co-op Group to its Asda Express convenience brand.
The supermarket retailer has now rebranded 11 sites, with the remaining 105 expected to be converted to the Asda Express brand by the first quarter of next year.
Asda acquired the sites last year in a deal worth £438m deal as part of its long-term strategy to become the UK’s second largest supermarket.
The deal received approval from the Competition and Markets Authority in June, after Asda agreed to divest 13 sites to satisfy competition requirements.
The newly-converted stores opened all over the UK, including in Yorkshire, Leicestershire, Lancashire, Somerset London, Scotland, and Devon.
In addition to the recently converted Asda Express stores, the supermarket retailer currently has three standalone Express stores in Sutton Coldfield, Tottenham Hale, and Calne. Sites in Manchester Oxford Road and Romford Station are due to open in the coming months. Asda has also confirmed that its acquisition of EG Group’s UK convenience estate is on track to complete in the final quarter of the year.