Calvin Klein has opened at the North East’s largest outlet shopping centre, Dalton Park in County Durham.
Global Mutual, which manages the shopping destination, said the arrival of Calvin Klein is a step forward in expanding the brand mix and providing visitors with more choices at Dalton Park.
The store stocks a range of denim, underwear, and loungewear items for men and women.
The opening follows a record breaking 2022 for Dalton Park, which saw a notable increase in footfall and spend. Sales increased by 14.5% last year, with customers buying higher ticket items.
During Calvin Klein’s opening weekend, footfall at Dalton Park increased by 47% on Friday 3 November and 21.6% on Saturday 4 November.
Richard Kaye, centre manager at Dalton Park, said, “The introduction of Calvin Klein to Dalton Park is a huge step forward in our strategy to diversify the brand mix. Given its global status and acclaim, there is no doubt the brand will help enhance and evolve the shopping experience and drive even more customers to the destination, and we’re already seeing impressive numbers. It is great to see designer fashion continue to arrive at Dalton Park and we are looking forward to seeing what the future of our centre holds.”
Nicky Lovell, Head of Outlets and Business Development at Global Mutual said: “The consumer demand for premium fashion continues to grow at a phenomenal rate in the UK, however with value for money being at the forefront for many, it is essential for outlet shopping destinations to offer solutions by increasing their premium offering to align with customer desire. Dalton Park is a prime example of reacting to market shifts and consumers needs in order to be on the front foot within retail. We are delighted that Calvin Klein is part of our journey and cannot wait for it to continue.”