Castore makes London outlet debut at The O2
Premium sportswear brand Castore has opened at Outlet Shopping at The O2, opening its first outlet store in London.
The brand – which specialises in advanced engineering and unique technical fabrics – has opened in a 1,302 sq ft unit on the outlet’s upper level, adjacent to Reiss.
The new store offers a range of collections across menswear and womenswear, as well as a dedicated junior’s section.
Since its founding in 2015, Castore has formed partnerships with a number of big sporting names, such as McLaren Racing, Red Bull Racing, England Cricket, and Andy Murray. It has also recently announced a collaboration with Umbro, working exclusively with its partners in the English Premier League.
Castore will join a range of premium sportswear brands at Outlet Shopping at The O2, including Adidas, New Balance, Nike, and Under Armour. The O2‘s sportswear category has witnessed a like-for-like net sales growth of 18% versus the same period in 2023 (1st January – 21st May), and an average transaction value increase of 8.9%.
Louisa Dalgleish, leasing director at Outlet Shopping at The O2, said: “Our sportswear category at The O2 consistently performs at an exceptional standard, and our new opening with Castore further highlights our position as not just a dominant outlet within the UK, but a destination of choice for well-known brands. The growth of our sportswear category underpins the success that brands can achieve here due to the fantastic foundations we have built at The O2, actively managing and listening to our customers at every step. We are a destination that continues to evolve, and Castore is a fantastic addition that will fit in seamlessly with our wider portfolio.”
This news follows the opening of Under Armour late last year, and the more recent opening of sustainable designer outlet store, All Good Things, which made its London and outlet debut.
Outlet Shopping at The O2 is owned and operated by AEG Europe and Crosstree Real Estate, and is represented by CBRE and KLM.