Activewear brand opens in Covent Garden’s Seven Dials
21st January 2025 Luxury activewear brand Alo Yoga has opened its new location at Seven Dials within Shaftesbury Capital’s Covent Garden neighbourhood in London. The brand has taken a 5,000 sq ft store at 25a Neal Street, at a key gateway to the neighbourhood. Spanning three floors, the new space spotlights the brand’s collections of lifestyle and activewear, including loungewear, accessories and wellness products. The opening follows a milestone year for brand commitments at Covent Garden in 2024, with 55 brands investing in the destination over the course of the year. Of these, 33 were new openings encompassing a total of almost 60,000 sq ft. Brands that joined Covent Garden in 2024 included Arc’teryx, Axel Arigato, Barbour, ELEMIS, EL&N Deli, Delamina Townhouse, Diptyque, Longines, and Peak Performance. The destination also signed ERGON House and Nespresso which are both set to open this year. A further 22 brands chose to build on their existing relationship with Shaftesbury Capital and reinvest into Covent Garden during 2024. This included lease renewals and upsizes from brands such as Bucherer, Charlotte Tilbury, Diptyque, Finisterre, Moleskine, Strathberry and Vivo Barefoot. William Oliver, retail leasing director at Shaftesbury Capital, said: “The opening of Alo Yoga’s new store in an anchor […]