Frasers Group opens two stores at Westfield Stratford
1st May 2025 Frasers Group has opened two stores at Westfield Stratford City in East London, as both Sports Direct and FLANNELS join the scheme. Continuing its expansion across London, Sports Direct has opened a two-storey, 20,000 sq ft store, offering a range of apparel, footwear, and equipment for men, women, and children. The store offers products from brands such as Nike, Adidas, PUMA, Under Armour, New Balance, and ASICS, and features a dedicated section for fellow Frasers Group brand GAME. Lauren Barrie, group head of retail at Frasers Group, said: “As one of the world’s most dynamic sports markets, London continues to play a vital role in our strategy. “The opening of our Westfield Stratford City store builds on the momentum from Oxford Street and White City and highlights our ambition to deliver cutting-edge retail experiences in key locations.” Meanwhile, FLANNELS has opened in a 5,000 sq ft space, offering luxury and contemporary fashion brands across menswear, womenswear, footwear, and accessories. Lauren Barrie added: “The relocation of FLANNELS Stratford reflects our continued investment in elevating the customer experience and strengthening our presence in key markets. Despite wider market challenges, we are focused on delivering dynamic environments that meet the evolving expectations of […]