Frasers Group opens multi-brand store at Metrocentre
16th November 2023 Frasers Group has opened the doors to a multi-fascia store at Metrocentre, bringing three brands to the Gateshead shopping centre. The three brands have opened in the former Debenhams unit, with Flannels and Sports Direct both taking 50,000 sq ft whilst Everlast Gyms has taken 37,000 sq ft of space. The flagship Flannels store offers brands such as Creed, Tom Ford, and Dolce & Gabbana Beauty, as well as its first ever home section in a regional mall. Sports Direct brings a number of Frasers Group brands to Metrocentre, including USC, Evans Cycles, and GAME. The store features dedicated areas for running, football, and outdoors. It also brings the retailer’s new running concept to Metrocentre, which was first launched at Sports Direct’s Manchester flagship. Accessible through sports direct, Everlast Gym’s Metrocentre location will be its 10th and largest hybrid gym to date. The gym is home to a bar, saunas, chill tubs, physio rooms, and a full size boxing ring. The Debenhams site is not the first ex-department store to be repurposed at Metrocentre, with the transformation of the former House of Fraser site into an NHS Community Diagnostic Centre. Ger Wright, Managing Director Sport at Frasers Group, said: “We […]