Leading beauty pioneer, Sherrille Riley, has launched her first concept store, Beauty Edit Mayfair, the ultimate shopping destination for clean beauty enthusiasts in the heart of London. Beauty Edit Mayfair is now open at 33 Berkeley Street, Mayfair
As part of their commitment to sustainability and conscious beauty practices, the Beauty Edit Mayfair will prioritise sustainable, clean brands, encouraging customers to reduce their environmental impact.
Following the stores’ launch, Sherrille commented: “Growing up in Jamaica, I witnessed the devastating effects of mindless consumerism, which has inspired my on-going commitment to creating a shopping experience, demonstrating that one can be both effective and environmentally mindful in today’s world.”
“I have curated Beauty Edit Mayfair to be a luxurious sanctuary for beauty enthusiasts to not only explore the latest trends, but also discover an array of cosmetics, essential body care products, and innovative sun care solutions that will leave them feeling inspired.”