Covent Garden welcomes trio of independents

15th April 2024 | Jack Oliver

Shaftesbury Capital has signed a trio of independent brands to its Covent Garden portfolio, with one making its UK bricks-and-mortar debut.

Luxury French candlemaker Trudon will open its first store in the UK at Seven Dials this June. Founded in 1643, Trudon is the world’s oldest active candlemaker and also offers a range of perfumes, diffusers, and room sprays.

The store will be located on Monmouth Street, joining fellow artisan and heritage brands Aesop, Kiehl’s, Le Labo, Miller Harris, Pierre Herme Paris, and the recently announced beauty brand Elemis, which will open its first standalone store in London this spring.

Also opening at Covent Garden is London-based piercing studio and jewellery retailer Metal Morphosis. The 30-year old business has a star-studded client base, having serviced the likes of Naomi Campbell, Kate Moss, and Millie Bobby Brown. The new studio will offer a number of bespoke services including fine line tattoos, with clients able to book guest piercers and tattoo artists who will host monthly exclusive sessions.

Meanwhile, hair extension specialists Hadley Yates has opened a new upsized and relocated studio on Shelton Street, following previous success within Seven Dials.

The announcement follows the recent news that Swedish footwear brand Axel Arigato is set to open a flagship store within Covent Garden this spring. Opening on Earlham Street, the brand will offer a range of womenswear, menswear, footwear, and accessories.


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