Dolce&Gabbana opens first-of-its-kind store at Covent Garden

Dolce&Gabbana has opened a combined beauty and accessories store, a first for the brand, at the Historic Market building in Covent Garden.

This marks a return to the iconic London neighbourhood for the luxury and lifestyle brand, which opened a Christmas pop-up on the Piazza in 2022.

The new store features Dolce&Gabbana’s cosmetic and fragrance ranges, alongside accessories including eyewear, under one roof for the first time.

Dolce&Gabbana at Covent Garden sits opposite the junction of James Street, alongside other beauty and fragrance brands including CHANEL Beauty, Diptyque, Glossier, Guerlain, Miller Harris, Penhaligon’s, Tom Ford Beauty, and the recently opened Charlotte Tilbury.

William Oliver, retail leasing director at Shaftesbury Capital, said: “Dolce&Gabbana’s commitment to blending tradition with innovation is what makes Covent Garden the perfect location to debut a world-first concept, following in the footsteps of Chanel, Charlotte Tilbury, Glossier, and Tom Ford. Building on the noteworthy success of its pop-up in 2022, the brand has reinvested in the destination, showcasing Covent Garden’s appeal for internationally renowned fashion houses to put down permanent roots.”

This follows the recent opening of Alo Yoga at the junction of Neal Street and Earlham Street, after a milestone year of brand commitments at Covent Garden in 2024. Last year, 55 brands invested in the destination, for a total of almost 100,000 sq ft.