Football retailer to debut new concept at Manchester Arndale

PRO:DIRECT Soccer is set to open a first-of-its-kind PD:FC concept store at Manchester Arndale shopping centre.

Manchester has been chosen by the brand due to its deep heritage in football, music and fashion.

Opening in early 2026, PD:FC will look to become a new hub for the Greater Manchester football community – uniting players, coaches, fans, culture-inspired creatives, and young talent.

Sam Baldock, chief of brand at PRO:DIRECT Sport, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide. Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture. A place where players and fans can connect with the very best the sport has to offer. This is our home for the football inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”

Graeme Jones, executive director for asset management at Sovereign Centros from CBRE, said: “We’re excited to welcome PRO:DIRECT Sport to Manchester Arndale’s lineup, reinforcing our position as a top choice destination for e-commerce brands seeking to expand into physical retail. With Manchester’s reputation as the UK’s leading sporting city, Manchester Arndale is the perfect place for PRO:DIRECT Sport’s first physical store. Their arrival is testament to our consistent strong performance and ability to attract shoppers across Manchester and beyond.”

PRO:DIRECT Sport joins a growing list of openings at Manchester Arndale and New Cathedral Street, including Sephora, Arc’teryx, Alo Yoga, Trailberg, and Represent.

Metis Real Estate and Time Retail Partners are Manchester Arndale’s retained letting agents.