Guitar maker Gibson to open London flagship just off Oxford Street

Guitar maker Gibson is set to open its first store outside of the United States just off of London’s Oxford Street.

The 4,500 sq ft Gibson Garage London at 61-62 Eastcastle Street sits close to the 100 Club, the iconic venue which has hosted the likes of The Rolling Stones, The Clash, and Blur. It is also in close proximity to Denmark Street, once the home of recording studios and music publishers, and home to London’s biggest collection of music stores.

The store – will open on Saturday 24 February – follows on from the success of the first Gibson Garage in Nashville.

It will feature over 300 electric and acoustic guitars, a custom shop, and a VIP bar accessible via a door hidden within a red phone box. There will also be a Gibson Gallery, which updates twice a year and is dedicated to showcasing the work of British artists and photographers. The first collection on display will be an exclusive collection from legendary rock ‘n’ roll photographer Gered Mankowitz.

Gibson president and chief executive, Cesar Gueikian said the brand is planning to open more Garage stores around the world, but only in large cities with a large music scene and no more often than every 12 to 18 months.

He said: “London has a vibrant and influential music history, and the Garage is designed to be a part of the London music community with a live stage featuring performances and special events from music icons and emerging artists on any given day.

“The Garage is an exciting place to experience live music and lifestyle through Gibson instruments, sound, media, and apparel. We hope the Gibson Garage will have a dramatic impact on the London music scene in addition to becoming a must-see destination in London.”