Gymshark names ASOS exec as new CFO

27th September 2022 | Phoebe Dobke

Mat Dunn, former chief operational and financial officer of Asos, has been appointed as Gymshark’s new CFO.

After leaving the online fashion retailer last month, Dunn will replace departing CFO Philip Daw at the gym clothing company in early 2023. He will answer directly to creator Ben Francis in his new position and work to “transform Gymshark into the worldwide powerhouse and iconic brand he and all the senior leadership feel it can be.”

Founder and chief executive Ben Francis commented: “In Mat, we are getting one of the best CFOs, not just in retail, but in business globally. His record for growth at ASOS, Britvic and SABMiller speaks for itself. He will bring a new dimension, both to our financial operation and Gymshark as a whole and he will undoubtedly help us grow into the company I truly believe we can be. I’d also like to thank Philip Daw for his service and the role he has played in building Gymshark into the company you see today.”

Dunn is the most recent in a string of high-level hires that Gymshark has made recently, including Chief Product Officer Danielle Petesic from Lululemon, Chief Technology Officer John Douglas from Burberry, and Vice President of Marketing Carly O’Brien from The Very Group.

Commenting on his appointment in a statement, Dunn said: “Gymshark is a brand I’ve admired from afar for a long time. There are very few British companies that could become a global leader in such a short space of time.”

Dunn was appointed CFO of Asos in April 2019 and assumed the additional position of COO in October 2021. He also served as interim Chief Executive after the former CEO left the company.

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