Jewellery brand opens 16th store on New Bond Street

4th April 2025 | Jack Oliver

Fine jewellery retailer Kismet By Milka has opened its 16th store globally on London’s New Bond Street.

The brand has secured a 10-year lease for a 1,100 sq ft unit at 110 New Bond Street, located on the corner of Brook Street.

Kismet By Milka joins two other jewellery retailers, Georg Jensen and Diamond Lab, which have also recently opened on the same stretch of New Bond Street.

The new opening follows the brand’s successful launch in Dubai.

Savills advised on the deal on behalf of a private Hong Kong-based landlord.

Anthony Selwyn, co-head of Global Retail at Savills, said: “This part of Bond Street is taking shape at great pace, with numerous brands recognising its growing prime status.”

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