K-Way to open third UK store at Covent Garden’s Seven Dials

French outerwear brand K-Way is set to open its third store in the UK at Covent Garden’s Seven Dials neighbourhood.

Opening at 19 Earlham Street in October, the retailer’s new 1,200 sq ft space will offer K-Way’s signature windbreaker jackets alongside a variety of jackets, fleeces, and apparel for men, women, and children. K-Way also partners with high-end fashion and streetwear brands, such as Fendi, Saint Laurent, Ami Paris, Kappa, and Universal Works.

The new store will become the brand’s second within Shaftesbury Capital’s portfolio, joining K-Way on Carnaby Street in Soho.

William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “The strength of our portfolio lies in the distinct character of each of our neighbourhoods and our long-term approach to curating a mix of brands that enhances these destinations. K-Way has already established a strong presence on Carnaby Street, and its decision to open a second location with us in Covent Garden reflects both the appeal of the neighbourhood and the confidence brands have in our stewardship of London’s West End.”

Lorenzo Boglione, CEO of the BasicNet Group, added: “The opening of our third K-Way monobrand store in the UK marks another important milestone in our strategy to strengthen the brand’s presence in one of Europe’s most dynamic retail markets. Following the successful openings on King’s Road in 2025 and Carnaby Street in 2026, Covent Garden was a natural next step: one of the city’s most iconic destinations, renowned for its shopping, culture and international visitors. As we continue to expand our retail network, our goal is to offer an immersive brand experience that fully expresses K-Way’s heritage, innovation and contemporary lifestyle vision.”