SpudBros Express to open first-ever outlet location at Frasers Plus Designer Outlet Swindon

SpudBros Express is set to open its first-ever location within an outlet centre at Frasers Plus Designer Outlet Swindon.

The fast-growing food brand – founded by brothers Jacob and Harley Nelson – will open the restaurant in partnership with brand platform Taster and franchise Ketch & Co.

With 17 locations across the UK, SpudBros Express has rapidly grown from an independent family business into a nationally recognised brand.

Nicky Lovell, head of outlets and retail business development at Global Mutual, said: “Alongside recognised national brands, we’re focused on identifying ambitious businesses that bring something new to the destination and reflect the way customer expectations continue to evolve.

“SpudBros Express has built an impressive following in a remarkably short period of time. Choosing Frasers Plus Designer Outlet Swindon for its first outlet location is a strong endorsement of the destination and demonstrates our ability to attract exciting brands at key stages of their growth.”

Jacob Nelson, co-founder of SpudBros, added: “Opening our first outlet location at Frasers Plus Designer Outlet Swindon is an exciting milestone for the business as we continue to expand into new locations across the UK. The destination’s strong regional catchment, established retail offer and reputation as one of the country’s leading outlet shopping destinations made it the ideal location for this next chapter, and we’re looking forward to introducing the SpudBros Express experience to visitors.”

Simon Hedaux, co-founder at Ketch & Co, said: “We’re thrilled to be bringing SpudBros to Swindon. The brand’s incredible growth and cult following speak for themselves, and we’ve seen firsthand how much people love the food and the energy behind it. Frasers Plus Designer Outlet Swindon is a fantastic, high-footfall location, and we can’t wait to open our doors and serve the local community and visitors alike.”

Boyd Baptist Wahr, head of strategic operations at Taster, added: “The momentum behind SpudBros Express has been incredible, and Swindon is another important step in building a truly nationwide brand. What’s particularly exciting about this opening is that it shows the versatility of the concept from high streets and roadside locations to major retail destinations. Working with ambitious franchise partners like Ketch & Co allows us to accelerate that growth while making sure the experience and quality that people love about SpudBros remains at the heart of every new opening.”