Lane7 strikes deal at the Bullring

20th December 2022 | Jack Oliver

Hammerson has announced the signing of bowling concept Lane7 to the Bullring Estate in Birmingham.

The 28,000 flagship space on Link Street, between Bullring and Grand Central, will be Lane7’s biggest investment to date.

Set to open in summer 2023, the new Lane7 will also feature a rooftop bar with views across Birmingham city centre.

This new concept will follow the arrival of TOCA Social, also due to open in Summer 2023, as well as Treetop Adventure Golf, as Hammerson says it looks to shake up the Bullring Estate to create a multi-use destination.

Toby Tait, director of asset management at Hammerson, said: “We need to go further to provide consumers with an even greater range of reasons to visit.  Lane7 is reflective of this approach and the brand has embraced our ethos to create a concept at the Bullring Estate that will define the future of its business.  Along with our existing leisure experiences, the Bullring Estate is able to play an even bigger role in the lives of even more consumers, creating a resilient, relevant and successful destination that thrives through its diversity of offer.”


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