Liverpool ONE welcomes Dragon’s Den-backed pop-up retailer
Pre-loved luxury retailer Luxe Collective – which recently secured investment through the BBC’s Dragon’s Den – has completed a successful activation at Liverpool ONE.
Opening on Paradise Street, this marked a first activation in the North West for the Liverpool-founded business, which allows consumers to buy and sell items directly to Luxe Collective and offers pre-loved designer apparel, including bags, accessories, and footwear.
The pop-up attracted large crowds for its ‘Real vs. Fake’ fashion experience , which challenged customers to distinguish a real designer handbag from a fake one, with a chance to win an authentic Louis Vuitton tote bag.
Liverpool ONE has provided a number of local and online-only brands with pop-up store opportunities, having welcomed the likes of fashion brand ARNE and active streetwear brand Red Run in recent times.
Rob Deacon, asset management director at Liverpool ONE, said: “Championing best-in-class local and online brands is one of our key commitments at Liverpool ONE and it was brilliant to see the response to Luxe Collective’s activation last weekend. Supporting initiatives and providing new experiences for our visitors continues to place Liverpool ONE as one of the leading retail and entertainment destinations in Europe, which in turn sustains strong demand from leading brands.”
The announcement follows the news that fashion brand White Stuff has signed for Liverpool ONE, the first of a number of new brands set to open at the scheme this year.