London’s The O2 hails record year for sales and footfall
The O2 in London is celebrating a record year, with 2025 seeing an increase in both sales and footfall across retail, leisure, and F&B at the waterside destination.
In 2025, The O2 welcomed over 11 million visitors, an increase of 9.4% compared to the previous year and 23% up compared to 2023.
Meanwhile, sales across the destination were up by 12% year-on-year.
Outlet Shopping at The O2 in particular saw an increase in sales of 15% compared to 2024. A number of retail categories also saw double-digit growth, with beauty, accessories, confectionery, and footwear up 17%, 18%, 17%, and 24% respectively against 2024.
On Boxing Day, the outlet centre experienced its highest sales day of the year, with an increase of 7% compared to 2024, while Black Friday Weekend saw sales rise by 12% vs 2024.
Over the course of the year, Outlet Shopping at The O2 welcomed 16,679 sq ft of new lettings, including Rituals, as well as London outlet debuts for Kate Spade New York, Jack & Jones, New Era, Lovisa, and T.M Lewin. In addition, there were nine renewals and seven sample sales, with brands including Scamp and Dude and Hackett.
Sales also increased within the destination’s leisure offering, up by 18% in 2025 compared to 2024. New arrivals included Clip ‘n Climb, Padel Social Club, Hollywood Bowl, Boom Battle Bar, and Mamma Mia! The Party.
This year, The O2 is set to welcome a UK debut for Guinness World Records, a 25,000 sq ft attraction. This follows the debuts of Activate, TOCA Social, iFLY.
Sales across F&B also increased by 9% year-on-year, following the arrival of new additions including KFC.
Alistair Wood, executive vice president of real estate and development at AEG International, said: “2025 has been another landmark year for The O2. Our success comes from offering more of what people want in one place, and continually integrating and evolving our offer to stay relevant and appealing.
Destinations that combine variety and adapt to changing consumer needs perform best, and The O2 reflects this. Our wide range of experiences drives social spending amongst friends and family, creating memorable moments and building strong customer loyalty that drives our continued outperformance.
With a busy events programme and several new additions planned, we are confident this momentum will continue into 2026.”