Lounge to make Liverpool debut with pop-up

Lounge is set to make its Liverpool debut with the opening of a Christmas pop-up at Liverpool ONE.

Taking a 4,000 sq ft space, the underwear brand will be launching its pop-up store on South John Street this December.

The store will feature the brand’s range of lingerie, loungewear, and nightwear. It will be fitted out in Lounge’s ‘modern luxury’ style, with neutral-toned interiors and curated lighting.

Following a number of successful pop-ups, Lounge made its first venture into bricks-and-mortar retail earlier this year at Westfield White City. The brand is targeting a further seven locations over the next 12 months.

Rob Deacon, asset management director at Grosvenor, said: “Lounge is becoming increasingly renowned across the UK and internationally, so the launch of the upcoming Christmas pop-up at Liverpool ONE is a hugely exciting moment for us. We are seeing a growing amount of successful online retailers like Lounge seek physical locations, so we are very pleased to be welcoming them to South John Street in their city debut, reemphasising Liverpool ONE as the go-to destination for expanding, innovative retailers, and the continued resilience of the high street.”

The announcement follows the successful return of ARNE’s pop-up at Liverpool ONE. The clothing and footwear brand welcomed hundreds of visitor for its second physical store at the destination.

Metis and CBRE acted for Liverpool ONE, whilst JLL represented Lounge.