Lounge makes debut at Westfield

9th October 2023 | Phoebe Dobke

After 7 years of trading solely online and scaling the business to £71m, Lounge Underwear has made its debut in Westfield’s White City in London on Saturday (October 7th).

The lingerie retailer has had a few pop ups throughout 2023 across the UK and Germany, and has chosen to settle in a bright 2,500 sq ft unit on Westfield’s first floor.

The store is equipped with tablets for customers to explore product images, view styles on different bust sizes and body shapes, and examine them from various angles. The space has also been designed to be cashless a offers click-and-collect options.

In July the retailer revealed its expansion plans, explaining it would be opening eight new stores across the next 12 months, six more locations across the UK and one in Germany.

The stores, between 2,000 – 3,000sq ft, will be fitted with click-and-collect and home delivery capabilities for a service-led experience.


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