Lululemon upsizes Covent Garden flagship
Lululemon is set to relocate and upsize its store within The Yards, Covent Garden.
The athletic apparel brand will take a new corner unit on Long Acre, the 8,364 sq ft store representing an increase in size of 130%.
Opening this summer, the flagship store will offer Lululemon’s range of products for activities including yoga, running, and training across its womenswear, menswear, footwear, and accessories lines.
The upsized store will join The Yards’ line-up of sportswear brands which includes the likes of Pineapple, Snow+Rock, and Runners Need, alongside premium fashion brands on Long Acre such as Levi’s and Reiss. Covent Garden is also home to outdoor apparel and accessories brand Arc’teryx and HOKA’s first retail location in Europe.
On behalf of Longmartin Properties, a joint venture between Shaftesbury Capital and the Mercers’ Company, Abi Labbett, asset manager at CBRE, said: “Securing the relocation and significant upsize of lululemon is a key moment for us and reaffirms The Yards as the destination of choice for leading international brands and debut concepts alike. We’re proud to be experiencing sustained demand and continued investment from the very best names, ones which share our community values, and we look forward to witnessing lululemon’s continued success at The Yards, Covent Garden.”
Hanover Green acted for The Yards, whilst Lululemon was represented by Forge.