Made.com to launch in Next store
Made.com is gearing up to launch an in-store concession inside Next’s Sheffield Meadowhall shopping center store this December
Made’s Head of Brand, Hollie Parkinson, emphasized the intention to maintain the brand’s distinct identity alongside Next and expand its physical presence.
The company is exploring various expansion avenues, including brand partnerships, external stores, and a potential return to the European market in 2024.
Made.com is also working on enhancing its furniture business’s design credentials and diversifying into new homeware and furniture categories.
This move aligns with Next’s acquisition of Made.com last year when the fashion giant purchased the brand, domain names, and intellectual property for £3.4 million after Made.com faced financial challenges.