Morrisons’ joint venture plans six new stores

17th March 2023 | Phoebe Dobke

Morrisons has partnered with Jempson’s to launch six new ‘Together with Morrisons’ stores.

The partnership will see Jenson’s stores switching over to the jointly branded frontage. The first of which is due to switch this spring in Peasmarsh, East Sussex.

Jempson’s portfolio includes of superstores in Rye, Battle, Bexhill, Northiam and Wadhurst. The retailer confirmed that new stores are included in the pipeline.

Sales director Paul Dobson said: “The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores.

“Jempson’s has all those qualities and so we’re delighted to be opening six stores in partnership with them. The new stores will offer customers a mix of Morrisons own brand products and branded favourites alongside local produce from local suppliers.”

Stephen Jempson, managing director of Jempson’s, said: “I’m excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year.

“The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate.”


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