New Bond Street takes a shine to lab-grown diamond pioneer

A jeweller which pioneers crafting and selling lab-grown diamonds has signed a 10-year lease for a debut store at 109 New Bond Street.

The Diamond Lab’s 3,000 sq ft flagship is the brand’s first standalone store, with funding secured last year accelerating its expansion beyond concession space.

Taking occupancy at No. 109, the store spans across basement, ground, first, and second floors. Neighbours include Kismet by Milka, Diptyque, Georg Jensen, Canali, Opera Gallery and Dsquared.

Anthony Selwyn, co-head of global retail at Savills, which acted for the landlord Sunny Oasis Global, said: “This is the first Lab Diamond brand to open on Bond Street, which will allow them to become the most high-profile brand in an fast growing market. Bond Street is going through a phenomenal transformation, investment into the street last year accounted for 70% of all Central London activity in 2023, and we are seeing a whole host of brands recognising that the extension of prime pitch is seriously establishing itself.”