Sports Direct to open at Westfield’s London shopping centres

Frasers Group is set to open two flagship Sports Direct stores at Westfield’s shopping centres in London.

The sports retailer will open a 29,000 sq ft store at Westfield White City, as well as a 28,000 sq ft store at Westfield Stratford next year.

Frasers Group said the stores will feature “cutting-edge” retail experiences, and complement its flagship store on Oxford Street.

Ger Wright, Frasers Group managing director of sport, said: “We are incredibly excited about the launch of these new flagship Sports Direct stores, which are a testament to Frasers Group’s unwavering commitment to elevating the retail experience for sports enthusiasts across the city and the UK.

“These new retail spaces also reflect our commitment to providing our customers with unparalleled access to the best sports retail experience.

“Our Oxford Street flagship will remain the main beacon of our brand in London, while these new locations will further enrich the sports retail landscape, offering unique and immersive shopping experiences.”