Odd Muse returns to Covent Garden

31st May 2023 | Jack Oliver

Independent fashion retailer Odd Muse has made its return to Covent Garden for a second pop-up store, following on from a successful debut in April.

The ‘investment fashion’ brand has opened a 3,000 sq ft space at 4 Slingsby Place, and will continue to run until mid-July, asset manager Longmartin Properties has announced.

Founded during the Pandemic in 2020, Odd Muse looks to create products which emphasise sustainability and female empowerment. Longmartin Properties said the brand’s ethos aligns with that of The Yards, which is looking to build a community of like-minded businesses within Covent Garden.

Aimee Smale, founder of Odd Muse, said: “As an online-based retailer, it’s exciting when we get the opportunity to be up, close, and personal with our consumers, build new relationships and stress the importance of investment fashion.”

On behalf of Longmartin Properties, Simon Taylor, property director at the Mercers’ Company, added: “As well as adding something unique to our retail portfolio, we are always delighted to provide retailers a space to enjoy those first bricks-and-mortar experiences in our prime location as one of the most thriving and busy neighbourhoods in London.”

Odd Muse’s return to Covent Garden follows the recent opening of womenswear brand Libre London, which launched at 138 Long Acre and will remain open until the end of June.


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