TAG Heuer to make Liverpool debut

30th May 2023 | Jack Oliver

Jewellery retailer David M Robinson (DMR) is set to open its third Liverpool ONE store, bringing the TAG Heuer brand to the city for the first time.

The 3,600 sq ft boutique will also mark LVMH’s first dedicated partnership in Liverpool.

Opening in October, TAG Heuer will join DMR’s existing stores at Liverpool ONE, which include an OMEGA boutique as well as the recently upsized ad refurbished Rolex flagship.

TAG Heuer Liverpool ONE is set to be the brand’s largest store in the country, complete with a private luxury lounge and bar, as well as boutique space.

Rob Deacon, senior asset manager at Grosvenor, said: “The opening of the TAG Heuer boutique marks a milestone moment for both DMR and Liverpool ONE, as we welcome a new store debut to the city. As one of our original tenants from 15 years ago, it has been an absolute delight working alongside David M Robinson and playing a role in the success story of the brand.”

The signing of TAG Heuer follows the recent record-breaking results for Liverpool ONE during Eurovision, with the scheme estimated to have made an extra £19.9m during this period.

CBRE & Metis acted for Liverpool ONE, while Rebecca Davison at Howard Kennedy represented DMR.


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