Style Suite makes bricks-and-mortar debut at Sheffield’s Meadowhall
Style Suite, a personalised shopping tool, has made its physical retail debut at Meadowhall in Sheffield.
The concept, created by 3DWD, is an AI-powered colour analysis and styling tool designed specifically for retail destinations. Shoppers can use their mobile phone to utilise the AI technology and receive a free personalised colour analysis. Each customer’s results are stored in a digital profile accessed through their phone’s wallet, allowing them to take their colour palette into stores.
The concept is designed to boost engagement, dwell time, and conversion at Meadowhall by offering personalised recommendations.
Louisa Holmes, asset director of Meadowhall, said: “Meadowhall being the first location globally to house the Style Suite concept reflects our commitment to evolving the in-centre experience for our customers. By combining AI insights with an engaging in-centre activation, Style Suite delivers a smooth and accessible approach to personal styling, while encouraging customers to explore more of the brands and retailers within the destination. This launch is a great example of AI being used in a way to proudly champion the offline shopping experience.”
Dion Pouw, CEO of 3DWD, added: “Launching Style Suite’s first physical location is a huge milestone for us. Our goal is to use AI to make services like personal styling more accessible. With its consistently high footfall and strong focus on innovation, Meadowhall was the ideal partner to introduce the concept to the global retail market. This launch represents the first step in scaling Style Suite internationally and further evolving the concept.”
Style Suite will look to complement a the existing lineup of fashion brands at Meadowhall, including Bershka, Zara, FRASERS, and Hollister, as well as the recently opened Stradivarius and Pull&Bear.