Prestons Group pledges £7m investment into Leeds boutique
Prestons Group has announced that it will invest £7m into expanding its Rolex boutique at Victoria Gate in Leeds city centre.
The new boutique will comprise 6,771 sq ft of retail and rear-office space across two floors and include private consultation room and a lounge and bar area.
The expanded boutique will also feature a dedicated Rolex Certified Pre-Owned area, alongside a Rolex Authorised Service Centre with a Rolex-trained watchmaker and a technician on-site.
Prestons Group made its debut in Leeds on Commercial Street in 2012, at the time its first only dedicated Rolex space outside of London in the UK. The boutique was then moved to Victoria Gate in 2019.
In 2021, plans were submitted for a completely new Rolex sales and authorised service centre to
encompass two additional ground floor units and the entire first floor, previously occupied by Le Pain
Quotidien.
Karl Massey, managing director of Prestons, said: “Our partnership with Rolex continues to take
our business to new heights and this additional space will treble the area we currently enjoy. Rolex
have designed a boutique which will feature their latest materials and store design, the perfect
showcase for the Rolex collection.”
Rachel Bradburn, head of leasing at Redical, added: “The investment being made to upsize the store
is extremely welcome. We fully endorse this expansion and are proud to support our retailers in
increasing their presence across our destinations. This upsizing is testament to the success Prestons
has had with the Rolex brand at the centre, as well as evidence of Leeds assuring itself as one of the
premier shopping locations in the country.”
Prestons Group also has showrooms in Guildford, Norwich, and Wilmslow, all of which retail Rolex and Rolex Certified Pre-Owned watches.