PrettyLittleThing to launch first UK showroom
Kenningham Retail has announced that online fashion retailer PrettyLittleThing (PLT) has agreed to open a showroom at 29-31 Great Portland Street.
Taking a 4,375 sq ft unit, the new UK showroom will follow similar concepts seen in Paris, Miami, and Los Angeles.
The space will serve as a combination of a private showroom and creative hub and will include a content room, photo studio, working offices and meeting rooms.
The new site will welcome PLT’s list of influencers, media, artists, celebrities, and stylists. Some big names that have worked with the brand include Kourtney Kardashian, Ashley Graham, Hailey Bieber, Teyana Taylor, Olivia Culpo, Saweetie, Ashanti, Little Mix, and Molly Mae.
Nicki Capstick, PLT marketing director, said: “Since our launch in 2012, we have built a strong portfolio of showrooms and are excited to expand our offering to the pool of talent we work with throughout the UK.
“Our UK based team have grown rapidly over the past 11 years and this new space will allow us to bring the experience that our Influencers, Talent and press have in our international showrooms”.