Primark is set to upsize its existing store at Metrocentre in Gateshead, as the retailer plans to invest £100m into its stores in 2024.
The clothing retailer will add 14,100 sq ft of trading space to its store on Exhibition Square, with the upsized store covering a total area of nearly 80,000 sq ft.
Work to extend into the adjacent unit on the scheme’s ground floor is already underway, with an opening date expected to be confirmed this summer.
Primark first arrived at Metrocentre nearly 20 years ago, before relocating to its current location in 2010.
Ben Cox, senior asset manager at Sovereign Centros, said: “2024 has started just how 2023 finished – with major retailers committing to new, enhanced space at Metrocentre. Similar to Zara and Frasers Group, Primark is the next powerhouse brand to make the decision to expand its presence here, made possible by decades of strong performance. Delivering this now is a direct response to what our visitors want from Metrocentre, as we continue to deliver best-in-class flagships from some of the UK’s best-loved brands.”
Last year, Metrocentre re-anchored the Red Mall by relocating and upsizing Sports Direct, Flannels, and Zara, to create over 170,000 sq ft of new retail space.