Sloane Stanley welcomes charity pop-up to King’s Road

8th February 2024 | Jack Oliver

The Sloane Stanley Estate has announced that Verte and Round Retail have launched a collaborative pop-up store on Chelsea’s King’s Road, in support of mental health charity SMART.

Verte is a pop-up shop for pre-loved fashion, whilst Round Retail aims to bridge the gap between fashion resale and charitable stores. The two-week pop-up will enable customers to buy and swap pre-loved items from mid-luxury brands, and will feature collections from the likes of Whistles, Acne Studios, Rixo, and Toast.

The 1,178 sq ft store at 340 King’s Road will host a number of events during its stay, such as crochet and beading workshops. Free repairs will also be offered to promote a circular approach to shopping. The funds raised will go to SMART – which stands for St Mary Abotts Rehabilitation and Training – with the aim of helping those suffering from mental health issues by providing paid employment opportunities through community businesses such as cafés and gardens.

Hannah Grievson, property director at Sloane Stanley, said: “Our on-demand pop-up leasing strategy enables us to be flexible and innovative, and concepts such as the Verte and Round Retail store demonstrate our ability to be adaptive and forward-thinking with our prime retail units. This pop-up will provide our local catchment with the ability to shop and swap their fashion favourites, all while supporting an amazing charity.”

This follows the news that Chinti & Parker has opened its first permanent store on King’s Road following a number of successful pop-ups.

Verte and Round Retail dealt direct, whilst Miles Commercial and Levy Real Estate represented the Sloane Stanley Estate.


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