Raft of new openings lined up for Watches of Switzerland Group

10th August 2023 | Jack Oliver

The Watches of Switzerland Group said it has an “exciting schedule” of new projects in 2023 and 2024.

The multi-brand group is expanding its mono-brand portfolio with 20 boutiques planned across the UK, United States, and Europe during the remainder of the financial year.

It is planning to continue the roll-out of its Goldsmith Luxury showroom format, with expansions planned for its Birmingham Bullring, Liverpool, and Gateshead’s Metrocentre sites in winter 2023, along with a relocation for the brand’s Trafford Centre showroom in Manchester.

The Watches of Switzerland Group is also planning to further its expansion of the Mappin & Webb contemporary format in Guernsey in August, and in Glasgow and Bluewater, Dartford, in winter.

The group will also launch its pre-owned Rolex range in the UK in September.

In 2024, a flagship Rolex store in Old Bond Street is planned for the summer, while a partnership with Audemars Piguet in Manchester and a Rolex boutique in Glasgow are due to open in the autumn.

This comes as the group releases a trading update for the first quarter of its 2024 financial year, consisting of the the 13 weeks to 30 July 2023.

During the period, the group recorded a UK and Europe revenue of £219m, which was a year on year decrease of 8%. Watches of Switzerland said performance has continued to be driven by a “resilient domestic clientele” with strength across the UK.

The group’s full year guidance remains unchanged, with a revenue expectation of between £1.65bn-£1.7bn.

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