Restaurant-led hotel brand to make UK debut at Covent Garden

Shaftesbury Capital has announced that boutique hotel brand ERGON House is set to open its first hotel outside of Greece at Covent Garden.

The restaurant-led hotel will open a 20,000 sq ft location in a newly-refurbished listed building at 26 King Street, offering a blend of living and restaurant spaces alongside culinary experiences.

The venue will host over 20 hotel rooms, a private gym, and a 2,220 sq ft rooftop restaurant with an al fresco terrace, offering views of the London skyline.

With food the focus at the hotel, ERGON House will offer a number of culinary experiences to the public, including an Agora marketplace for traders to bring their produce directly to visitors.

ERGON – which has a portfolio including 25 company-owned and franchised delis, restaurants, markets, and hotels across Greece, the UK, Cyprus, and the Middle East – is looking to grow its presence throughout Europe.

Opening next year, EGON House at Covent Garden will join a number of brands on King Street including Creed, Jo Malone London, Polo Ralph Lauren, Reformation and Petersham Nurseries, along with restaurant Clos Maggiore, and the recent arrival of Arc’teryx’s new flagship store.

Michelle McGrath, executive director, Shaftesbury Capital, said: “Making places like Covent Garden thrive requires the right blend of high quality destination concepts and uses which foster an environment for trade and consumer experiences to flourish. Covent Garden is now the go-to destination for British and international brands, culture, entertainment, and art, with the opening of ERGON House cementing this further.

“This unique boutique hotel will enhance the Covent Garden experience, delivering a distinctive blend of high-end hospitality experience which aligns with our goal to continually evolve and enhance the neighbourhood. The addition of a new rooftop restaurant and terrace for the district will deliver a rare and high quality experience for locals and visitors, setting us apart from other destinations.”

Thomas Douzis, founder & CEO of ERGON, added: “ERGON House Covent Garden marks a significant milestone for us. It represents our dedication and commitment to providing a memorable, one-of-a-kind experience for guests, and marks a new era in our journey. We chose Covent Garden for our first location in the UK because of its strong reputation in retail and F&B. It offers a unique opportunity for us with local and international visitors, and the solid cultural foundation it has cultivated. We look forward to embedding ourselves within the West End.”

The signing follows the recent announcement that beauty brand Elemis is set to open its first standalone store in London in Covent Garden’s Seven Dials later this year, joining the likes of Missoma and Odd Muse on Monmouth Street. Meanwhile, footwear brand Axel Arigato is also set to open its second location within Shaftesbury Capital’s West End portfolio on Earlham Street this summer.