Rituals opens new store at The Liberty Romford
Beauty and wellbeing brand Rituals has opened a new store at Redical’s The Liberty Romford shopping centre.
The 1,162 sq ft store – which is Rituals’ first location in Romford – offers the brand’s full range of wellbeing products for bath, body, and home.
Located on Liberty Square, Rituals benefits from The Liberty Romford’s annual footfall of 13.6 million and high dwell time, which is 21% higher than comparable shopping centre benchmarks, according to CACI.
Oliver Lloyd, leasing director at Redical, said: “Rituals opening at The Liberty Romford symbolises the start of the destination’s retail elevation and marks the first of many exciting brands to join the scheme. Under Redical’s ownership and leadership, we are able to fully unlock the potential of the destination by enhancing the tenant mix and enriching customer experiences. Rituals is a fantastic brand to welcome to the destination and signifies to the market that our transformation is well under way!”
Cushman & Wakefield and Green & Partners acted for The Liberty Romford.