Sephora’s UK debut store performing ‘300% better than expected’
Sephora owner LVMH has announced its new Westfield London store is performing more than 300% better than expected, after opening its doors last month.
Christopher de Lapuente, job role, told the World Retail Congress in Barcelona: “The opening day we had 5,000 people queuing outside the store. I was there, and some people started queueing at midnight.”
“It was 5,000 people wanting to enjoy the Sephora experience and it’s the power of the brand. They didn’t come to buy lipstick at half price. They came to discover Sephora, the products, the assortment, which is part of the magic.”
LVMH released what it called an “excellent start” to its financial year, earlier this month. The luxury retail group reported revenues of 18.5b in its first quarter, 17% higher than the same period in 2022.
Sephora made its London debut in March with a 6,000 sq ft space in Westfield London.
The retailer originally debuted in the UK in 2000, before their shock exit in 2005 due to high rents and growing competition.