Joining the lineup are lifestyle brand Rockett St George with a 1,000 sq ft flagship store. Fashion brand Absence of Colour has taken a 650 sq ft unit which is being fitted out space in its signature style. Alongside them, Neal Street welcomes independent watchmakers Mr Jones and creative community empowerment organisation My Runway Group also open in Seven Dials, taking 364 sq ft and 964 sq ft spaces respectively.
This news follows a busy year for Seven Dials, welcoming both art gallery The Hook and fashion brand The Ragged Priest to Neal Street, while Monmouth Street saw the opening of lifestyle brand Adorn the Common and women’s performance wear brand Dai.
Shaftesbury owns and manages a 16-acre portfolio in London’s West End, with all its properties within a 10-minute walk of the two West End transport hubs for the Elizabeth Line.
Samantha Bain-Mollinson, retail director at Shaftesbury, said: “Seven Dials is a hub for aspirational and creative brands, and the recent openings of Absence of Colour, Rockett St George, Mr Jones Watches and My Runway Group are exciting editions that reflect the spirit of our destination. We are always seeking to diversify our community through the innovative curation of our tenants and the flurry of retail activity on Neal Street is demonstrative of that.”