Sportswear brand launches first pop-up outside of London

Swiss sportswear brand On has launched its first pop-up store outside of London at Liverpool ONE.

The 4,000 sq ft ‘The Monster Den’ on Lower South John Street will be open until June 4.

On’s Liverpool pop-up will offer a programme of events, collaborating with local running clubs and groups such as 2-Step Collective, Dockside Runners, and Laces Out Studio.

‘The Monster Den’ will host group runs, yoga, movement classes, coffee clubs, and DJ performances.

On becomes the latest brand at Liverpool ONE in a series of community-focused initiatives at the scheme, including the successful activation from online apparel brand ARNE, the recent launch of Liverpool ONE’s partnership with art-led social enterprise organisation dot-art, as well as a number of events set to take place during the Eurovision Song Contest.

Rob Deacon, senior asset manager at Grosvenor, said: “We are so proud to have welcomed On for its first-ever pop-up outside of London. As a brand, On aligns with, and speaks to, Liverpool ONE and our visitors perfectly, sporting not only a reputation for innovation, but a keen dedication to engage with the community.”