Sustainable swimwear brand makes a splash with debut store

Hunza G has opened its first standalone store at 35-37 Monmouth Street in Seven Dials, Covent Garden.

Now opening in a 1,583 unit, the sustainable swimwear brand has previously only stocked its collections within multi-brand stores such as Selfridges, Harrods, and Harvey Nichols.

The new store launched on April 29 and will remain open until the end of the summer.

Hunza G was established in 1984 and commits to creating products which cater to as wide an audience as possible. The brand maintains a ‘one size fit’ mantra and places an emphasis on sustainable creation and waste reduction.

The Seven Dials store features artwork by London-based artist Alba Hodsoll as well as diverse mannequins and bespoke curved rails.

Georgiana Huddart, co-founder and creative director at Hunza G, said: “Creating a space for our customers to come and experience, in-person, who we are as a brand has been a goal since we re-launched Hunza G in 2015. The location feels perfectly aligned with us and our customers, as it’s located in the Seven Dials Covent Garden area, which is in walking distance of Hunza G HQ in Soho.”

Hunza G joins other socially conscious retailers at Seven Dials and Covent Garden including B-Corp certified brands Finisterre, Ace & Tate, and Aesop.