Tissot opens debut flagship at Covent Garden

11th December 2023 | Jack Oliver

Tissot has opened its opened its debut flagship store at Central London’s Covent Garden.

The Swiss watch brand’s Covent Garden store at 7 James Street becomes its first and only standalone shop in the UK.

Swatch Group-owned Tissot offers a range of wristwatches for both men and women, with its best-selling collections including Tissot PRX, Seastar, T-Touch Connect, and Le Locle.

The addition of Tissot at Covent Garden strengthens the destination’s watch and fine jewellery offering, joining brands such as Bucherer, Hublot, OMEGA, TAG Heuer, Tiffany & Co., and TUDOR, as well as recent arrivals Messika and Girard-Perregaux.

Michelle McGrath, executive director, Shaftesbury Capital, said: “Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey. At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors.”

The news follows recent openings at Covent Garden including of luxury perfume house Creed, contemporary jewellery brand Missoma, and the first permanent brick-and-mortar store for independent British womenswear retailer Odd Muse.


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