Vanilla scoops up space at Merry Hill

2nd March 2023 | Jack Oliver

Womenswear brand Vanilla has agreed to join Dudley’s Merry Hill shopping centre, Sovereign Centros has announced.

The retailer will take a 4,500 sq ft unit at the midlands scheme, offering products from both its Blue Vanilla and Pink Vanilla labels.

Vanilla will open on the upper mall in April, sitting opposite Boots and joining a number of other retailers at the centre including River Island, Superdry, Hobbs, and All Good Things.

The news follows a busy 2022 to Merry Hill, which welcomed Kurt Geiger and Ted Baker, while also completing the refurbishment of jewellers Beaverbrooks and fashion retailer H&M.

Alistair Winning, Asset Manager at Sovereign Centros, said: “The commitment of another well-established high street retailer at Merry Hill is testament to the destination’s appeal and fashion success. We are continuing to introduce brands that deliver breadth of choice and enhance the experience for our visitors; Vanilla aligns with this continued drive, and we look forward to seeing our customers enjoy their on-trend collections.”

Vanilla are reportedly looking to open more sites this year.

JLL and Time Retail Partners represent Merry Hill.


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