White Stuff signs for Derbion

10th May 2024 | Jack Oliver

Fashion and lifestyle brand White Stuff is set to open a new store at the Derbion retail and leisure destination in Derby.

Spanning 1,501 sq ft, the retailer’s new flagship store will stock its range of womenswear, menswear, and accessories, and is set to open in June.

This follows news that over £5m is being invested into three new concept stores for JD Sports, New Look, and Ann Summers at Derbion, with JD Sports more than doubling the size of its store to 20,715 sq ft later this year.

Beth McDonald, managing director at Derbion, said: “White Stuff is a fantastic brand and we’re delighted that it will be joining our line-up of high street favourites and premium retailers.

“We’ve been on a journey of evolution at Derbion with a progressive leasing strategy that optimises the offer from our current retailers whilst attracting new brands. With more exciting names to arrive soon, there is a clear sense of confidence in the centre.”

White Stuff’s arrival follows over £5.2m of investment in Derbion throughout 2023. The scheme welcomed 13 new openings including global cosmetics retailer Rituals and lifestyle brand MINISO, alongside a new TAG Heuer Boutique.


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