Superdrug to open 25 new stores in 2024
16th May 2024 Superdrug is set to open 25 new stores in 2024, as the health and beauty retailer celebrates 60 years on British high streets. The retailer is looking to enhance its customers’ physical shopping experience with the opening of “bigger and better” stores. Superdrug’s strategy has already seen the retailer double the size of its Craigavon store in Northern Ireland earlier this year to 5,800 sq ft, as well as extend the size of its Lakeside Thurrock branch to 7,669 sq ft. In addition, Superdrug will open some of its largest-ever stores throughout the year, with openings planned soon at St David’s in Cardiff, Bluewater Shopping Centre, and Westfield Stratford City. The Cardiff store will be upsizing to 13,000 sq ft, whilst the Westfield Stratford City store – opening this summer – will double in size to 9,892 sq ft. As well as opening new stores, Superdry will be extending seven existing stores and retrofitting 60 over the course of the year. The retailer’s estate will be modernised through the introduction of new shop fronts, recyclable signage, improved floor and ceiling tiles, energy efficient lighting, new floor layouts, and upgraded fascia and internal signage. Nigel Duxbury, Superdrug’s Property Director, said: “We’ve changed...