Posts from December 2024

Nutrition brand makes bricks-and-mortar debut with Liverpool ONE pop-up

12th December 2024

Sports nutrition, health, and wellness brand Applied Nutrition has opened its first-ever bricks-and-mortar location with a pop-up store at Liverpool ONE. The brand – which recently floated on the London Stock Exchange – has partnered with performance-wear brand Yelir to combine wellness and fashion in one shopping experience. The pop-up will offer Applied Nutrition’s range of products including pre-workout supplements, protein powders, and vitamins, alongside Yelir’s performance-wear fashion range. The store will trade from Liverpool ONE’s Paradise Street until the middle of January. Applied Nutrition’s pop-up with Yelir becomes the the latest in a series of short-term activations at Liverpool ONE in 2024, joining AllSaints, Montirex, Sisters & Seekers, Noughts and Crosses, Luxe Collective, and Curated Makers. Rob Deacon, director of asset management at Grosvenor, said: “Delivering compelling short-term activations while championing best-in-class local and online brands such as Applied Nutrition and Yelir is one of our key commitments. It is this innovative and agile leasing strategy, paired with our leading line-up of national and multinational brands, that reinforces why Liverpool ONE is a leading retail and entertainment destination in Europe.” Thomas Ryder, CEO of Applied Nutrition, added: “There is growing recognition of the role nutrition plays in health and wellbeing,...