Gravity launches flagship concept at Liverpool ONE
Gravity has opened the doors to its latest flagship location at Grosvenor’s Liverpool ONE shopping centre.
Taking the former Debenhams unit, the £10m Gravity MAX destination spans 100,000 sq ft and is the leisure and entertainment group’s largest venue to date.
Offering the brand’s first outdoors space and Liverpool’s largest roof terrace, Gravity MAX Liverpool ONE is expected to pull in over 700,000 visitors annually.
The 2,500-capacity venue offers 12 different activities as well as live entertainment, sports screenings, and a food and beverage offering comprising four bars and a food hall. Available activities include an electric go-karting track, 18-hole indoor golf, and virtual reality gaming.
Michael Harrison, co-Founder and chief growth officer at Gravity, said the opening represents a “landmark moment” in the company’s journey.
Chris Jukes, director of Liverpool ONE, Grosvenor, added: “Gravity MAX Liverpool ONE is not only a market changer, redefining UK leisure, but it will also be a destination driver, one which reaffirms Liverpool ONE’s position as the UK’s leading retail and entertainment destination.”
Gravity MAX’s arrival follows a number of high profile openings at the scheme, including BOSS, Hollister and Gilly Hicks, Sweaty Betty and Space NK.
Metis and Stärka acted for Liverpool ONE, while Savills acted for Gravity.
Gravity MAX is home to Liverpool’s largest pool hall
Visitors to Liverpool ONE honing their shooting and racing skills
Customers shoot some hoops on Gravity MAX’s launch day