Kookaï and K-Way fashion Carnaby Street openings
Kookaï and K-Way have opened the doors to their new stores on Soho’s Carnaby Street, bolstering the destination’s fashion offering.
Occupying 1,800 sq ft, Australian womenswear brand Kookaï has launched its debut permanent UK location at 37 Carnaby Street, following success across Australia, New Zealand and Europe.
Meanwhile, K-Way has made its West End debut at 26-27 Carnaby Street. The 14,00 sq ft flagship marks a key stage of expansion for the retailer, which already has a presence across Western Europe. The new store stocks a range of outerwear and accessories for men, women, and children.
Both openings build on a number of debuts on and around Carnaby Street, including the latest addition, Edikted, as well as TALA and ALOHAS.
Kookaï and K-Way will be joined by Spanish streetwear brand Eme Studios, which has signed for its UK debut at 57 Carnaby Street.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “Both Kookaï and K-Way are great additions to Carnaby Street, bringing something distinct that will resonate with our visitors and contribute to the street’s constant evolution. Carnaby Street’s mix of best-in-class retailers sets it apart from other retail destinations across the UK – welcoming firsts like Edikted, TALA, and Eme Studios. We’re confident Kookaï and K-Way will add to that unique dynamic.”
Bianca Vagner Cromb, creative director of Kookaï, added: “Opening our UK debut on Carnaby Street is a major milestone for Kookaï, being the perfect location to really cement our position in the market. The destination offers unmatched visibility, as well as the opportunity to sit alongside other like-minded, global brands. The success we’ve seen so far with the new iteration gives us real confidence in the brand’s future, and this launch marks the beginning of a fantastic relationship with UK consumers.”